This course has finished.
This is the course webpage for Introduction to Contents Tourism taught on Thursday Period 4.
Week 1 (7 April): What is contents tourism?
Lecture: 2022 Week 01 Contents Tourism
Week 2 (15 April): TUFS as a “Sacred Site”
TUFS as a “sacred site” & role play
Materials: 2022 Week 02 TUFS Sacred Site
Week 3 (21 April): The Last Samurai
A case study of contents tourism based on the 2003 Tom Cruise film.
Week 4 (28 April): Anime & Lucky Star
The case study that formed the basis of so much contents tourism theory.
Weeks 5-7 (12 May, 19 May, 26 May): Questionnaires
The basics of questionnaire design and carrying out a survey.
Week 5: Lecture about questionnaire design. Group work: designing a questionnaire. Homework: Complete the questionnaire and send to Philip Seaton by Tuesday 17 May.
Week 6: Doing the pilot questionnaire. Revise the questionnaire. Homework: Complete the revised questionnaire and send to Philip Seaton by Tuesday 24 May.
Week 7: Doing the real survey. Data analysis and short presentation of the results from each group.
Active Learning Hours: Report about fieldwork at a “sacred site”. Deadline 9 June.
Weeks 8-10 (9 June, 16 June, 23 June): Tourism Data
Weeks 11-13 (30 June, 7 July, 14 July): Contents Businesses
Here are the lecture materials for Week 11: 2022 Contents Businesses (Lecture 30 June)
Group Work: Analyzing a contents business.